Privacy Notice
Effective Date: January 1, 2020
Sherwood Florist Plus Nursery ("Sherwood Florist Plus Nursery," "we" or "us") is committed to protecting the privacy and security of the information we collect and to being transparent about the ways in which we collect and process your information. This statement (the "Privacy Policy") sets forth our policies and practices for handling the information we collect from or about you. It applies to the websites and online service that we operate and that link to this Privacy Policy (the "Services").
I. COLLECTION OF INFORMATION
We collect the following categories of information when you use our Services (including when you download or launch our mobile applications) or when the application is running on your device in the background:
- Information you provide directly to us.
- Contact Information, including name, alias, maiden name, email address, telephone or mobile phone number, address;
- Sign-In Information, including username and password, account name, account number;
- Profile Information and Survey Responses, including your interests, preferences, physical characteristics or description, feedback, educational or professional information, employment, employment history, marital status, date of birth, age, significant dates such as birthdays, anniversaries and religious holidays you may observe;
- Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
- Information about other people, (for example, if you order a gift and want it sent directly to the recipient) including recipient's name, address, e-mail address, and telephone number;
- Geolocation data;
- Transaction and Billing Data, including bank account and payment card details, (credit card number, expiration date, and credit card security code, where needed to complete a transaction), billing address, delivery address, signature, transaction history; and
- Correspondence you send to us.
- Information we collect automatically. We collect internet, electronic activity, and other information automatically from the devices and browsers that you use, including your device type; Internet protocol (IP) address; device and advertising identifiers, probabilistic identifiers, and other unique personal or online identifiers; time zone setting and location; browser type and version; browser plug in types and versions; operating system and platform; Internet service provider; pages that you visit before and after using the Services, browsing history, and search history; the date and time of your visit; information about the links you click, pages you view, and advertising you interact with within the Services and other information about how you use the Services; the technology on the devices you use to access these Services; inferences used to create a profile about preferences, characteristics, psychological trends, predispositions, behavior, attitudes; and standard server log information. If you or your device experiences an error, we collect information about the error, the time the error occurred, the feature being used, the state of the application when the error occurred, and any communications or content provided at the time the error occurred. Consistent with your mobile device or app permissions, we also collect geolocation information including geolocation information derived from your GPS, WiFi and Bluetooth signals, IP address, and other device information, photos stored on your device, contacts from your mobile address book, audio recordings, and appointments from your calendar.
We also receive the categories of information described above from other sources, including from users of our Services, and third-party services and organizations. For example, if you access any social media or similar services through the Services to login or to share information about your experience on our Services with others, we may collect information from these third-party services.
Without this information, we are not able to provide you with all the requested services, and any differences in services are related to your information.
We may aggregate or de-identify the information described above. Aggregated or de-identified data is not subject to this Privacy Policy.
II. USE OF INFORMATION AND PURPOSE OF DATA PROCESSING
We use and otherwise process each of the categories of information identified above for the following business purposes:
Purpose
To provide you with the information, products and services that you request from us; to provide the products and services you have ordered to recipients, to allow you to participate in interactive features of our Services, when you choose to do so; to manage accounts; and to manage our relationship with you, including providing you with the information, products and services that you request from us, and notifying you about changes to our terms or privacy policy.
To make suggestions and recommendations to you about things that are similar to those that you have enquired about or may otherwise be of interest to you, or to send promotional materials from us or by our affiliates and trusted business partners.
To improve our Services and to ensure that content is presented in the most relevant and effective manner for you and for your device; to administer our Services, including troubleshooting, data analytics, testing, research, statistical and survey purposes; to keep our Services, business and users safe and secure; to comply with applicable laws and regulations; and to protect or exercise our legal rights or defend against legal claims.
Where we need to collect information by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may cancel a product or service you have with us.
III. DISCLOSURE OF INFORMATION
We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.
- Authorized third-party vendors and service providers. We share your information with third-party vendors and service providers that provide services to us for a variety of business purposes, such as billing, payment processing, customer service, email deployment, advertising and marketing (including counting ad impressions, verifying positioning and quality of ad impressions, ensuring compliance with industry standards and specifications, ad delivery, reporting, personalization, audience segmentation, and analytics), security and performance monitoring, maintaining or servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, data hosting, auditing, and data processing.
- Corporate affiliates. We may share your information with our corporate affiliates.
- Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, initial public offering, or in the unlikely event of bankruptcy.
- Legal purposes. We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, safety, and security of Sherwood Florist Plus Nursery, our affiliates, users, or the public.
- With your consent. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.
If you access third-party services -- such as social media services, third-party single-sign on tools, mobile platforms for in-app purchases -- through the Services, these third-party services may be able to collect information about you, including information about your activity on the Services, and they may notify your connections on the third-party services about your use of the Site, in accordance with their own privacy policies.
If you choose to engage in public activities on the Services, you should be aware that any information you share there can be read, collected, or used by other users of these areas. You should use caution in disclosing information while participating in these areas. We are not responsible for the information you choose to submit in these public areas.
Sherwood Florist Plus Nursery does not, and will not without consent, sell your information to third parties. Sherwood Florist Plus Nursery does permit third parties to collect the information described above through our Service and discloses such information with third parties for business purposes as described in this Privacy Policy, including but not limited to providing advertising on our Service and elsewhere based on users’ online activities over time and across different sites, services, and devices (so-called "interest-based advertising"). The information practices of these third parties are not covered by this Privacy Policy.
IV. ADVERTISING, COOKIES AND SIMILAR TECHNOLOGIES
When you use our Services, we and our third party advertising partners (including advertising networks and exchanges, Internet service providers, data analytics providers, operating systems and platforms, social networks, and entities that may sell data) use cookies, pixel tags, local storage, and other similar technologies (collectively, "cookies") to collect information from your browser or device. By using the Services, you consent to our use of cookies and similar technologies.
The following types of cookies are used on our Services:
- Essential cookies – These cookies enable you to use our Services. These cookies are essential to enable you to browse our Services and use certain features. Disabling them may prevent you from using certain parts of the Services. Without these cookies, certain services such as, recognizing you by name when you return to our Services or enabling you to use shopping charts with our Services, cannot be provided. These cookies also help keep our Services safe and secure.
- Preference cookies – These cookies store information such as your preferred country and language selection, login data and website preferences. Without these cookies, our Services may not be able to remember certain choices you've previously made (such as a saved country / language preference) or personalize your browsing experience by providing you with relevant information. These cookies can also be used to recognize your device so that you do not have to provide the same information more than once.
- Performance cookies – These cookies collect information about how you use our Services such as which pages you visit regularly. These cookies are used to provide you with a high-quality experience by doing things such as tracking page load, site response times, and error messages.
- Content / advertising cookies – These cookies gather information about your use of our Services so we may improve your experience and provide you with more relevant content and advertising on our Services and elsewhere online and across your devices. They are also used to gather feedback on customer satisfaction through surveys. They remember that you've visited our Services and help us understand usage of our Services. Some of these cookies are from third parties that collect information about your use of our Services in order to provide advertising (on our Services and elsewhere, across your different devices) based on your online activities (so-called 'interest-based advertising') on our Services and elsewhere online, across your different devices. We do not control the privacy practices of these third parties, and their practices are not covered by this Privacy Policy.
Do-Not-Track Signals and Similar Mechanisms. Some mobile and web browsers transmit 'do-not-track' signals. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.
V. INTERNATIONAL TRANSFERS
By using the Services and providing us with information, you understand and agree that we may transfer and store your information on servers located outside your resident jurisdiction. To the extent you are a resident of a country other than the United States, you consent to the transfer of such data to the United States for processing by us in accordance with this Privacy Policy.
VI. CHILDREN
We do not knowingly collect or sell any information from children, as defined by applicable law, without parental consent or as otherwise permitted by applicable law.
VII. DATA RETENTION, SECURITY, AND INTEGRITY
Information will be retained only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.
We maintain reasonable security measures to safeguard information from loss, theft interference, misuse, unauthorized access, disclosure, alteration, or destruction. We also maintain reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete, and current. You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure, accurate, complete, or current. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.
VIII. CHANGES TO THE PRIVACY POLICY
We may modify this Privacy Policy from time to time. When we update the Privacy Policy, we will revise the "Effective Date" date above and post the new Privacy Policy. We recommend that you review the Privacy Policy each time you visit the Services to stay informed of our privacy practices.
IX. CONTACT INFORMATION
If you have any questions about this Privacy Policy or our practices, please contact us at: (352) 686-1662.
The Company is an independently owned and operated floral shop (the “Company”). The Company recognizes and respects the importance of maintaining the privacy of our customers. The purpose of this Privacy Policy is to inform you of:
- the personal information we may collect from you when you open an account, register, visit our Website, respond to our emails, place orders via the Website, email, telephone, fax, use our mobile applications, place orders through social media applications or otherwise contact us via telephone, email, fax or mail (collectively the "Service");
- why we gather information from you;
- how we collect it;
- how we use it; and
- the choices you have regarding our use of personal information you have provided.
Note: You must be 18 years or older to open an account or place an order on the Website. The Service is a general audience website and we do not knowingly collect, maintain or disclose personal information from or about children under 13 years of age.
Why do we gather information?
The Company gathers personal information to help improve our products and customer service, to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers promotions and discounts from us, our affiliates and selected third parties.
What information do we gather?
We collect information through our Website, emails, mail, fax, telephone, mobile applications and social media applications including when you:
- place an order;
- participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and account registrations; and
- engage in other activities, services, products and resources we may make avialable.
Depending on how you are interact with us, we collect some or all of the following types of information:
Note: information you provide to us may be collected by us even if an order, registration, or other process is started but not completed or otherwise cancelled.
How we use "Cookies" and "Action Tags".
A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies to let us know that you are a prior customer and to provide certain features to you. Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature, certain aspects of the Services, such as the shopping basket, may not function properly.
We have relationships with third parties who may receive non-personal information directly from the cookies placed by our Services on your computer to assist in analyzing our business and customers.
Our Services may also use a common web technology called "action tags" (also called single pixel gifs or web beacons) to anonymously track purchase, usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. However, our Services do not use action tags to collect or transfer personal information. In addition, third parties may set their own cookies and tags through our Services (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser settings to limit such access.
How we use the information we collect
We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience, to inform you and your gift and message recipients of offers and discounts from the Company and our affiliates and to enable you to receive credits for purchases under any loyalty or buying programs which you may have joined. In addition, we may make such information available to selected third parties including, but not limited to, those who share or rent information for direct marketing purposes.
However, without your consent, we do not make your billing information available to third parties, other than to those entities which are required to authorize and process your payment.
Note: we may provide your information to third parties in the event we ever sell, lease, license, merge, transfer or assign substantially all of our assets to said third party.
We reserve the right to disclose information you provide to us as required by law, in response to legal process and law enforcement requests and as necessary or appropriate, in our view, to operate the Services, process orders or registrations, to conduct promotions, contests, and sweepstakes you participate in, and to protect the rights or property of the Company and its affiliates, customers, recipients, users, subcontractors, vendors and their respective agents and employees.
Note: that any personal information you reveal or post on any of our forums, such as, a message board, chat room, discussion group, folder, survey, contest, sweepstakes, user review and rate forum, and all user submissions, are not protected by this Privacy Policy and may be collected, shared and used by us and with third parties, including to contact you. Information you give out or post on our public forums you disclose at your own risk.
Consent to Transfer and Submission
Our Services are operated in the United States. If you are located outside the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using the Services or otherwise providing us with information, you hereby consent to this transfer.
Although personal information collected by us through the our Services will be used by us in accordance with this Privacy Policy, laws generally applicable to the protection of personal data in the U.S. may not be as stringent as those in other countries.
Links to Other Web Sites
The Company wants you to be aware that when you click on links and/or ad banners that take you to affiliated or third-party services, you will be subject to the privacy policies and terms of use of those services, not ours. We encourage you to read the posted privacy statement and user terms whenever using, and prior to providing any personal information to, any other service.
Security and Passwords
If you place an order on our Web site, it encrypts the credit/debit card number you submit prior to transmission over the Internet using secure socket layer (SSL) encryption technology. However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive.
Portions of the Services (such as our account registration) may require registration and log-in processes in which you will select a user ID and password (collectively, the "Password"). Passwords provided to you by us are the confidential property of the Company and may be used by you solely for your individual use of the Services. You are responsible for maintaining the confidentiality of any Password and for all activities that occur using your Password, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your Password or accounts.
We may provide you with the ability to log into our Services using a social media account, such as Facebook®. We do not control the activities of such social media services and have no control over the data they collect or their privacy practices. You should review their privacy practices before using any such social media service.
How to Limit the Use of Personal Information
We want to communicate with you only to the extent you want to hear from us. If you prefer not to have personal information collected from you via the Services, or to set your preferences concerning promotional communications, please contact us as indicated below:
- Emailing us at the email address indicated above from the email address which you wish to have removed (i.e. not shared with third parties); or
- Writing to us at our postal address indicated above; or
- Telephoning us at the telephone number indicated above.
In addition, any promotional emails we send to you or your gift or message recipients will include a link to our Privacy Policy and a link to use to opt-out of receiving further promotional emails from the sender.
Note: that your instructions (above) do not govern the use of information you have provided directly to our affiliates or to third parties, you will need to directly contact these entities. The use of information you have provided directly to our affiliates or to third parties is governed by their respective privacy policies and terms of use.
Your Consent and Changes to this Policy
Subject to the above provisions, by using our Website, you consent to the terms of this Privacy Policy any Terms of Use, of which this policy is a part. We may change our Privacy Policy and any Terms of Use from time to time as new features or services are added, suggestions from our customers are incorporated or other changes are made. We will endeavor to post any material changes to the Privacy Policy and/or Terms of Use on our Web Site at least 30 days prior to their effective date - unless we believe changes must take effect sooner to comply with law or to protect the Company and its affiliates, customers, recipients, users, subcontractors, vendors and their respective agents and employees, in which case the changes will be effective upon posting or as otherwise specified.
The date on which the current Privacy Policy and any Terms of Use took effect is listed at the top of the Privacy Policy and Terms of Use (see "Last Updated" at the top of each).
By using the Website after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy and any Terms of Use, of which this policy is a part.